Dissection: Wal-Mart's New Ad Campaign -  1038 days ago

 

Put all dislike of Wal-mart aside for a few minutes in order to benefit from their new ad campaign. I consider it brilliant advertising. One of the mantras of Sergio Zyman, the former Coke Chief Marketing Officer, was sell the product! Simple idea perhaps, but how often executed? Wal-mart effectively communicates why you should shop with them instead of the competition. They keep the message simple and the visuals focused. Give it a look.

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