FoxFaith & The Future of Christian Cinema -  1105 days ago

 

Remember Veggie Tales, back when it was run by the independent Big Ideas? Phil Vischer, the founder of the company, may be out of the Bob & Larry creation business, but he’s not out of the creative business. He’s got another company, Jellyfish, that appear to be producing books.

But as interesting as that is, this post is actually about an article he posted on his blog last month, critiquing the FoxFaith brand and roll-out strategy. Here’s an excerpt:

Artists, including filmmakers, like to have their art viewed and heard by as many people as possible. But the Christian music model makes artists’ work accessible only to those in the habit of shopping at religious music stores or listening to religious radio stations. If Fox Faith, the Weinsteins, and other similar efforts follow this model, filmmakers who work with them can expect to reach only a limited audience.

The article’s author definitely makes some good points – if you’re producing an evangelistic film, and marketing it through FoxFaith, you probably won’t hit a mainstream audience…but is that always true? Look at how many people went to see Passion. It’s gotta be a story that strikes a nerve and is interesting and out of the box. I’m not totally sure that just because a film is branded “FoxFaith”, a majority of Americans won’t attend who normally would if that same film was under the main Fox name.

Read more here.

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