Lessons from Jiffy Lube -  1163 days ago

 

So what can you learn from the “Jiffy Lube Scam” video, as so many uploaders have labeled it? I would put forth a few observations of my own:


1. It hooks you through teases and hanging plot lines - They don’t just give you the whole story upfront. Instead, they draw it out and keep you wondering. Two examples – when the investigative reporter introduces the story, he says, “We’ve uncovered an apparent scheme…” without giving you the full details. At another point in the report, they ask Leo about why he cheated them, but don’t give you his answer. Instead the reporter simply says, “But we’ll return to Leo later.” Again, keeps you watching and doesn’t tell the whole story in one viewing.


2. Creative editing style adds energy and interest. News editing can be pretty standard fare. But this piece was given a shot in the arm through some of the editing techniques used, such as quick successions of different angles and shots, using a car passing in front of the camera to transition between shots, time-lapse footage, sound effects to give added punch to transitions, and the nifty little “Brady Bunch” style illustration of how many stores ripped them off.


The dramatic interview To me, the interview with the “insider” didn’t add all that much extra information, but it did give an added intrigue to the piece. There’s something so believable about an interview, and when the person has their voice altered and identity disguised – well! It seems as though you MUST be getting a real scoop.

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