Marketing: Make a ticket more than a ticket -  753 days ago

 

“...anything that can be delivered digitally as a download could be bundled into the value of a movie ticket and delivered from the ticketing site, the studio or from the theater’s website. The cost to deliver a song, script or even video (like what you might find as extras on a dvd) digitally is nominal relative to the marketing investment required to get people to the theater.”

That about quote is entreprenurial thinking and is something every indie filmmaker should consider as they prepare to market and distribute their film. You can’t expect an audience to gather simply because you made a movie. You’ve got to give them a reason to go see it. The above quote is from Mark Cuban, owner of the Mavericks, and a rather liberal but independant guy. Read the rest of this entry and then start thinking about how you could incorporate this type of innovative marketing into your next piece.

Commenting is closed for this article.