Publicity: Web equal to TV Advertising -  1078 days ago

 

TV and the Web hold almost the same amount of sway over potential moviegoers—as 68% of respondents said that TV was influential in their decision to see the film, while 66% said the same about the Internet

That’s a quote from a recent Google/Nielsen survey of 2000 moviegoers as to how they were influenced to see a certain film. Could be encouraging news for indie filmmakers, as the web is much more accessible than either TV or magazine ads. Doesn’t mean its cheap, by any means, for well trafficed sites…but might be a bit less than nationwide ads on Cable TV. Other pertinent facts from the study:

*Online trailers were influential in building interest

*A third of respondents had done a web search for info about the movie and 62% of that number said what they uncovered in their search influenced their decision.

*There was a 63% rise in the number of moviegoers who used the internet as their first source of info.

Read the rest of the article here.

Commenting is closed for this article.