Sincere Advertising? Wal-Mart update -  1027 days ago

 

When you’re selling your store, product, whatever, truth can be easily interpreted to meet your advertising goal. I’m not saying that’s what Wal-Mart did, but I thought this article from Advertising Age about the Wal-Mart ad campaign I featured here is interesting. Here’s a quote from it:
“The study Wal-Mart used to back that claim doesn’t say people need to shop at Wal-Mart to get the savings. It says only that “the existence of Wal-Mart saves the average family $2,500 a year.”

And in all honesty, the ad doesn’t say that you must SHOP at their stores to save money. So with that being said, is they way they used that claim misleading? Or is it a fair way to represent the savings that the mere existence of Wal-Marts bring to the nation’s families?

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