Update: Destroying Perceptions of Beauty -  342 days ago

 



Update
I checked out the other Dove films to see what they were like and found them generally unimpressive. Evolution, the one I posted is the best by far. I guess that’s why it won several Cannes awards. Of the other films, I’ll post them, all except Onslaught. That one, if you’re not a fan of indecent and risque images, you’ll want to avoid it!

I’d heard of Dove’s campaign to promote “real beauty”, but hadn’t seen much of it. A friend pointed me to this commercial, and I was impressed by the clever but simple way it illustrated the artificial realities of the beauty/modeling industry. I’m always a fan of simple visual concepts to illustrate profound truths (or advertisting slogans!), and this one ranks up there with the Hi, I’m a Mac commercials from Apple.

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