Video: The Power of Human Energy -  1022 days ago

 

Lasting the entire 2 1/2 minutes of the commercial break during an episode of 60 Minutes, the new Chevron spot is part of the company’s campaign to bring energy issues into the spotlight. Whether or not the commercial affects the company’s image, this spot is still something to behold. From an editor’s perspective, I wondered how they came up with all the b-roll to cover the narration. Sometimes the shots didn’t exactly fit the spoken word, but still contributed to the overall message and feel. Nicely done, and something for some producer somewhere to be proud of.

Something I especially liked about the spot is the “reasonableness” of it – for example, it pointed out that energy is something needed by everyone and thus is an issues that has to be addressed. Playing of that first key point, the spot then shows what Chevron is doing to address energy needs. Some good writing going on there.

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