WSJ: Using YouTube to Drive Sales -  1008 days ago

 



And that, my friend, is the new face of small business advertising using online video as its primary medium. Here’s a quote from the WSJ about Blendtec’s advertising campaign:


Retail sales of the blenders have shot up 500% since the company started the series last year. This year, total sales are projected to top $40 million. And the series has brought Blendtec tremendous name recognition. When employees demonstrate the products at big-box retailers, people come out and say, “ ‘That’s the blender that can blend marbles!’ “ says Mr. Wright. “Before that, [employees] were having to introduce the company.”


The videos have also brought some new opportunities. Earlier this year, Novell Inc., a Waltham, Mass., provider of open-source software and services, paid Blendtec about $5,000 to do a “Will It Blend?” video for a company event. In the movie, a number of items got blended: a Microsoft Vista CD, razor blades, a stuffed animal, a flash drive and a Red Bull beverage.


If an aspect of your production business involves advertising, you’ll be interested in the the full article. The opportunities to reach to expand your audience through YouTube, Metacafe, and the rest are just beginning to be exploited. Take a good product, throw in some creativity, get some word of mouth going, and voila! You just might have online advertising success.

Commenting is closed for this article.